Scarcity and High Net Worth Customer Marketing: Brand Collaborative Strategy Analysis in Commercial Space Applications
DOI:
https://doi.org/10.54097/wm8z7464Keywords:
High-net-worth individuals, Marketing, Commercial aerospace, Brand collaborationsAbstract
This study analyzes brand co-branded strategies targeting high-net-worth individuals in commercial aerospace scenarios, examining the market size of commercial aerospace, consumption characteristics of high-net-worth individuals, unique value of brand collaborations, application methods and effectiveness of scarcity marketing, as well as implementation challenges and countermeasures for brand co-branded strategies.
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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
