Research on the Current Situation and Improvement Strategies of Express Packaging Recycling in Colleges and Universities Under the Background of Dual Carbon

Abstract

Under the background of China's promotion of green and sustainable development and garbage classification policies, the amount of express packaging waste in colleges and universities has surged, resulting in prominent problems of resource waste and environmental pollution. As the main force of online shopping consumption, college students' willingness to recycle express packaging directly affects the efficiency of green campus construction and resource recycling. Based on the Theory of Reasoned Action (TRA), this paper adopts questionnaire survey method, statistical analysis method and literature analysis method, taking 131 college students as the research object, to explore the impact of recycling attitude, subjective norms and related external factors on their willingness to recycle express packaging. The study found that both recycling attitude and subjective norms have a significant positive impact on recycling willingness, and the popularization of environmental protection knowledge, personal information security protection, recycling reward mechanism and policy publicity all indirectly affect recycling willingness by influencing attitude or subjective norms. Based on the research conclusions, optimized suggestions are put forward from three levels of government, colleges and universities, and individuals to provide reference for improving the express packaging recycling system in colleges and universities.