Risk Assessment of Fresh Agricultural Product Supply Chains: A Case Study of Freshippo
DOI:
https://doi.org/10.54097/p8rsgg16Keywords:
Fresh agricultural products, Supply chain risk, Risk assessment, Grey clustering, FreshippoAbstract
Fresh agricultural products are characterized by perishability, strict timeliness requirements, and significant demand fluctuations. Their supply chains face a high degree of uncertainty in production, cold-chain logistics, sales feedback, food safety, and quality control. To identify and evaluate supply chain risks associated with fresh agricultural products, this study constructs an indicator system based on a literature review. The system consists of seven dimensions: production risk, logistics risk, sales information risk, collaborative management risk, external environmental risk, policy and regulatory risk, and food safety and quality risk. By integrating the C-OWA operator with grey clustering analysis, this study conducts an empirical assessment of the fresh agricultural product supply chain of Freshippo. The results show that the comprehensive risk value of Freshippo’s supply chain is 6.239, indicating a high-risk level. Food safety and quality risk, sales information risk, and external environmental risk are the main sources of risk. Excessive pesticide residues, customer trust crises, cold-chain equipment failures, and poor supplier management exert considerable influence on the overall risk level. Based on these findings, this study proposes several recommendations, including strengthening source control, improving cold-chain safeguards, enhancing digital collaboration, and establishing a continuous improvement mechanism. The findings are expected to provide a reference for supply chain risk governance in fresh food retail enterprises.
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