Vol. 23 No. 3 (2026)

Articles

• How Firms’ Reference Price Strategies Shape Consumer Brand Loyalty in Luxury Markets

  Dantong Fang

  1-5

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• Consumer Behavior: An Interactive Perspective

  Yuxin Wang

  6-9

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• Practical Exploration of Consumer Behavior and International Marketing Strategy Under the Guidance of Brand Management

  Yufei Chi

  10-13

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• An Analysis of Consumers' Brand Trust Building and Behavioral Tendency from the Perspective of Self-Presentation

  Ming Li

  14-17

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• The Impact Mechanism of Health-Oriented Marketing on Residents’ Health Management Behaviors

  Haolin Ren, Nutteera Phakdeephirot

  18-26

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• Risk Assessment of Fresh Agricultural Product Supply Chains: A Case Study of Freshippo

  Jiahao Liu

  27-29

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• The Impact of AI Autonomy on Consumers' Purchase Intention

  Shengchao Tian

  30-32

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• Data Assetization and Carbon Information Disclosure Quality of Listed Enterprises

  Yutong Ai

  33-37

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• The Impact of Data-Driven Management on Decision Consistency in Firms: Evidence from Chinese Manufacturing and Service Sectors

  Zhuoer Chen

  38-45

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• Spatial Justice and Residential Differentiation in Inner-City Xi'an: A Comparative Study of Resettlement Housing, Urban Villages and Public Rental Housing

  Jiale Zhang, Funing Xue

  46-49

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• Supply Chain Risk Management System in the Context of Digital Transformation

  Zeguo Kang

  50-53

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