Research on Optimization of Fresh Agricultural Products Logistics Distribution Path Under New Retail Environment
DOI:
https://doi.org/10.54097/pc2g8h09Keywords:
New Retail, Cold Chain Logistics, Fresh Agricultural ProductsAbstract
With the continuous upgrading of household consumption, the demand for personalized, customized and diversified products keeps growing, and public awareness of food safety and quality has been gradually enhanced. Given the fresh attributes and quality requirements of agricultural products, cold chain logistics has emerged at the right moment. To maintain the freshness and quality of products, reduce the risk of deterioration and preserve product value, cold chain logistics imposes strict requirements on storage and transportation environments and higher standards for logistics service quality. At present, in response to national policy guidelines, regions across China have been actively developing cold chain logistics services to reduce cargo damage and loss in logistics processes. Local governments have successively introduced policies and measures to encourage enterprises to develop cold chain logistics, and improved cold chain infrastructure and information sharing management platforms.
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