Lipstick Effect in Cosmetic Market During Covid-19: Chinese Gen Y Consumers' Willingness to Buy lipstick in the Post-pandemic
DOI:
https://doi.org/10.54097/fbem.v7i1.3689Keywords:
Lipstick Effect, Chinese Gen Y Consumers, Post-pandemic.Abstract
The crisis brought by the latest Covid-19 pandemic has affected many different aspects of our everyday life, challenging and changing the way we do things. Our make-up behaviours were no exception. In previous periods of recession, cosmetic sales were used as a proxy to outline the economic situation—a phenomenon known as the Lipstick Effect. The aim of this paper is to record women’s cosmetic habits in the aftermath of Covid-19 and to inquire if the Lipstick Effect can still be considered a valuable economic indicator.
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Tura, N. (2022). The impact of the new coronavirus on make-up habits and the lipstick effect in the post Covid-19 era (Doctoral dissertation).
Deng, S., Wang, W., Xie, P., Chao, Y., & Zhu, J. (2020). Perceived severity of COVID-19 and post-pandemic consumption willingness: The roles of boredom and sensation-seeking. Frontiers in psychology, 11, 567784. DOI: https://doi.org/10.3389/fpsyg.2020.567784
de Nadai, M. I. M. (2015). The lipstick effect and the self-enhancement motives (Doctoral dissertation, Éditeur inconnu).
Netchaeva, E., & Rees, M. (2016). Strategically stunning: The professional motivations behind the lipstick effect. Psychological Science, 27(8), 1157-1168. DOI: https://doi.org/10.1177/0956797616654677
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