Traditional Winery in Social Media Era

Authors

  • Lingjiang Jia

DOI:

https://doi.org/10.54097/fbem.v7i1.3914

Keywords:

Social media, Millennial, Facebook fans, Analysis.

Abstract

More and more evidences indicate that internet has become a viable option for the everyday consumer. Millennial are the most recent generation to become of legal drinking age through the whole world and have garnered particular attention form the wine industry. Online customers may have more potential to become loyal fans. The use of social media has been increasing- both in terms of registered members and in terms of platforms.

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References

Ashley and T.Tuten(2015), Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Social Engagement,31(1),15-27.

Atkin and L.Thach(2012), Millennial Wine Consumers: Risk Perception and Information Search, Wine Economics and Policy,1(1), 54-27.

Obal and W.Kunz, 2013, Trust Development in e-services: A Cohort Analysis of Millennials and Baby Boomers’, Journal of Service Management, 24(1),45-63.

eMarket, 2012, Total Worldwide Social Network Ad Revenues Continue Strong Growth, data accessed June 5, 2015http://www.emarketer.com.Article/Total-Worldwide-Social-Network-Ad-Revenues-Continue-Strong-Growth/1008862

eMarket,2015a, Number of Social Network users Worldwide from 2010 to 2018(in Billions), data accessed July 27, 2015 http://www.statsta.com/statistics/278414/number-of-worldwide-social-network-users/

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Published

23-12-2022

How to Cite

Jia, L. (2022). Traditional Winery in Social Media Era. Frontiers in Business, Economics and Management, 7(1), 127–130. https://doi.org/10.54097/fbem.v7i1.3914

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Section

Articles