Influence of Brand Internationalization on Brand Image and Quality Perception

Yangsuoyi Wu; Baolu Wang; Zhenzhong Wang; Yuxiao Zhao

doi:10.54097/fbem.v1i3.50

Authors

Yangsuoyi Wu
Baolu Wang
Zhenzhong Wang
Yuxiao Zhao

DOI:

https://doi.org/10.54097/fbem.v1i3.50

Keywords:

Clothing brand internationalization, Consumers, Brand image, Quality perception

Abstract

In order to meet the "4.0" industrial strategy, increase the brand awareness of Chinese enterprises and sales, this paper makes an empirical study on the internationalization of clothing brands in the context of consumer cognition, further study on the brand internationalization and brand awareness, clear out of the mathematical relationship between the clothing brand internationalization and consumer brand awareness, indicating the brand internationalization direction at present domestic clothing brands provide advice and theoretical guidance for its development route.

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