Analysis on the Practical Logic of Agricultural Product E-commerce Platform Ecosystem under the Framework of Reconstruction and Regeneration
DOI:
https://doi.org/10.54097/fbem.v4i1.530Keywords:
Agricultural products e-commerce, Ecosystem, E-commerce platform, Ecosystem.Abstract
In the context of the development of "multi-chain integration" and "digital village", this paper is based on ecosystem theory, synergy theory, and dynamic capability theory, and constructs agricultural products electricity from four aspects: environmental attributes, structural analysis, operation mechanism, and platform goals. The theoretical analysis framework of the business platform ecosystem, and explore new ideas, new dimensions and new paradigms of the agricultural product e-commerce platform ecosystem. This paper believes that the agricultural product e-commerce platform ecosystem, as a system of resource integration, multiple symbiosis, multi-chain integration, and risk sharing, has weak adaptability to the external environment, unreasonable benefit distribution mechanism, difficulty in extending the industrial chain, and lagging information platform construction. Multiple Lockdown" dilemma. Based on this, it is proposed to realize the ecological, clustered and large-scale development of the e-commerce platform ecosystem from four aspects: integrating resource advantages, optimizing the external environment, extending the service chain, and building a reasonable profit distribution mechanism.
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