Research on the Problems and Countermeasures of China's Wooden Furniture Product Exports

Abstract

 After the reform and opening up, China's wooden furniture industry has made great progress. The production of wooden furniture has continued to grow, and the total amount of exports is also steadily increasing. Wooden furniture is also an integral part of our daily life. As China's economy continues to develop, the demand for wooden furniture is increasing and the proportion of its exports is rising year on year. Since China's accession to the WTO, China's exports of wooden furniture have gradually expanded and China's influence and competitiveness in the international market has increased. However, there are still many problems in China's wooden furniture export trade, including the export market being too congregated and facing trade barriers; facing competitive pressure from the markets of emerging countries, led by Vietnam; increasing export costs and low added value of products; and a single product structure and weak brand awareness. The main reason for these problems is that the export value of Chinese wooden furniture products is small, the export scale is not large, and the export scale fluctuates; the export product structure is simple, of which bedroom wooden furniture occupies a large proportion; the export market structure is too aggregated, mainly in the United States. Therefore, China's wooden furniture industry should continue to optimize the market structure of products, and actively respond to trade barriers; actively respond to the challenges from the international market, to strengthen international competitiveness; constantly adjust the product structure, establish and strengthen brand awareness, to create high-quality, high value-added wooden furniture products, in order to promote the development of wooden furniture export trade.