Internal Risk Management Analysis of Brand Construction of Time-honored Enterprises
Take the Time-Honored T Traditional Chinese Medicine Enterprise as An Example
DOI:
https://doi.org/10.54097/fbem.v7i3.5401Keywords:
Brand building, Risk management, Traditional Chinese medicine enterprise.Abstract
At present, China's socialist market economy development is more mature, with the international market is more deep, as a domestic time-honored enterprises in the fierce market competition need to further consolidate and improve their own brand construction, pay attention to brand management, effectively identify and prevent and control the risks in enterprise brand construction. This paper takes the time-honored T traditional Chinese medicine enterprise as an example to analyze how to effectively manage the internal risks in the process of enterprise brand building.
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References
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