Website Analysis for Tencent Video

Xintong Bai

doi:10.54097/fbem.v7i3.5531

Authors

Xintong Bai

DOI:

https://doi.org/10.54097/fbem.v7i3.5531

Keywords:

Tencent Video, Modality, Navigability, Interactivity, Cognitive heuristics.

Abstract

The streaming media platform has become the first choice for most contemporary viewers to watch audio and video online/in real time, and Tencent Video is one of the best. Tencent video mainly has two main platforms: web version and mobile APP. This paper discusses how Tencent video web version improves user engagement and its shortcomings from the theoretical basis of modality, navigability and interactivity.

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