Investigation on Farmers' Use of E-commerce in The Context of Rural Revitalization

Abstract

The 19th and 20th National Congress of the Communist Party of China clearly put forward "implementing the rural revitalization strategy". In the context of the information age, the development of rural e-commerce is an important means to promote rural economic development and an important force to promote rural revitalization. Under the background of the epidemic, the offline sales of agricultural products and processed agricultural products have been blocked, and the traditional offline market has shifted to online sales. Rural e-commerce in some counties in China is booming, driving rural economic growth and improving the living standards of rural residents. However, there are still some problems in the development of rural e-commerce,Low scale and branding of agricultural products, Incomplete agricultural product sales system and logistics system and E-commerce talents are scarce and cannot meet the requirements.It can be improved by improving the rural environment, attracting a large number of professionals, establishing characteristic brand awareness, improving brand competitiveness, improving various infrastructure, and improving the logistics supply chain system.