Research on the Teaching Mode of Clothing Marketing Course in the “Internet plus” Era
DOI:
https://doi.org/10.54097/fbem.v8i1.6065Keywords:
Industrial Internet, Clothing marketing, Teaching mode.Abstract
“Fashion Marketing” is the main course of fashion design and fashion engineering majors. At present, there are many practical problems in the teaching of “Fashion Marketing”. Based on the current situation of Internet in clothing industry, this paper discusses the existing problems and solutions of the course of “Fashion Marketing”, and puts forward a new teaching mode.
Downloads
References
Estelami, H. (2012). An exploratory study of the drivers of student satisfaction and learning experience in hybrid-online and purely online marketing courses. Marketing Education Review, 22(2), 143-156.
Zhou, H. (2021, June). Research on Teaching Mode of Clothing Marketing Course under Industrial Internet Thinking. In Proceedings of the 2021 1st International Conference on Control and Intelligent Robotics (256-260).
Zhou Xiaorui, Xie Zhaorui, Deng Minhui. (2020). Research on blended teaching mode of marketing courses in colleges and universities based on SPOC. Education Teaching Forum, 491(45):314-317.
Xu Feng. (2020). Discussion on New Teaching Mode of Marketing Course in Vocational Colleges.Forum on Modern Education, 3(10): 61-62.
Zhou Fanlin. (2020). Practical Methods and Case Analysis of E-commerce Marketing - Teaching Research on the Course of Clothing Marketing. Knowledge Library, 496(24): 82-83.
Dong Lin. (2015). Innovative Application of Situational Teaching Model in Clothing Marketing Courses [J].Modern Marketing: Academia Edition, 4(10): 62-62.
Cao Hanying, Su Xing. (2020). Reflections on the Course Construction of Clothing Materials and Fabric Recycling-Application Research on Clothing Design Teaching Based on Experiential Teaching Model. Fashion Designer, 20(4): 94-98.
Gao Xiao. (2014). Discussion on teaching reform of apparel marketing course. Commerce, 5(34):102-102.
Hou Xiaoguang. (2013). Discussion on the teaching reform of “Clothing Marketing” course based on network platform. Science and Education Innovation, 5(6): 90-98.
Li Xiaohui, Wang Suyan. (2009). Conception of Practice Teaching Mode of Clothing Marketing Course [J].Textile and Garment Education, 24(5): 39-41.
Dong Lin. (2017). Innovative Application of Network Interactive Teaching Mode in Clothing Marketing Course. Fashion Design & Engineering, 3(4): 47-49.
