Research on Management Strategy of Start-up Firms from the Perspective of Differentiated Management

Yuanyuan Duan

doi:10.54097/fbem.v8i2.6368

Authors

Yuanyuan Duan

DOI:

https://doi.org/10.54097/fbem.v8i2.6368

Keywords:

Differentiated Management, Start-up Firms, Enterprise Management, Strategy.

Abstract

In the context of the rapidly changing global economic environment and the rapid development of China's national economy. China's start-up firms are facing problems such as imperfect management systems, lack of market research, lack of long-term strategic goals, and convergence of enterprise management. The implementation of the management strategy of start-up firms must further deepen the reform, develop a clear and practical management strategy objectives, highlight the characteristics, implement differentiated management, and promote the sustainable survival of start-up firms.

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