How to Get Out of The Commercialization Maze of A Professional "Grass-Planting" Content Community
The Commercialization of Xiaohongshu's "Filter"
DOI:
https://doi.org/10.54097/fbem.v4i2.788Keywords:
Content operation, Commercialization, Ugc communication, Xiaohongshu, Netflix economy.Abstract
With the development of Internet economy and new media technology, a number of professional content communities have emerged to provide content services for consumers, helping them make shopping decisions and nurturing users' consumption needs. This paper will take Xiaohongshu as an example and discuss its "filter" incident, find the contradiction between commercialization and market development, regulate the commercialization ecology of content communities, and realize the balance between content quality and commercialization.
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