To Explore the Lack of Traditional Culture in College Business English Teaching and Countermeasures

Yuhan Wu; Xinyu Zhang; Fuchao Song

doi:10.54097/fbem.v9i2.9140

To Explore the Lack of Traditional Culture in College Business English Teaching and Countermeasures

Authors

Yuhan Wu
Xinyu Zhang
Fuchao Song

DOI:

https://doi.org/10.54097/fbem.v9i2.9140

Keywords:

Business English teaching, Traditional culture, Cultural confidence.

Abstract

Business English teaching in colleges and universities mainly focuses on business theory and English language knowledge, with little reference to traditional Chinese culture. This neglect of traditional Chinese culture often leads to the "westernization" of students' thinking, which also affects the quality of translation to a certain extent. In order to cultivate compound business English talents with international competitiveness, it is particularly important to strengthen the proportion of traditional Chinese culture in college business English teaching.

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References

Li Xiaojing. Study on the integration of Chinese excellent traditional culture into Higher Vocational Business English Teaching [J]. English Abroad (Part 2), 2022,25(7) :p. 196-197.

Cheng Jie. The Absence and Countermeasures of Chinese Traditional Culture in Business English Teaching [J]. Journal of Hubei Open Vocational College, 201,28(4): p.158-159.

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Published

05-06-2023

Issue

Vol. 9 No. 2 (2023)

Section

Articles

License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

Wu, Y., Zhang, X., & Song, F. (2023). To Explore the Lack of Traditional Culture in College Business English Teaching and Countermeasures. Frontiers in Business, Economics and Management, 9(2), 130-131. https://doi.org/10.54097/fbem.v9i2.9140