Study on Countermeasures for Regional Brand of Agricultural Products Embedding Regional Cultural Elements

Qiwan Wang; Yan Tai

doi:10.54097/fbem.v9i2.9188

Authors

Qiwan Wang
Yan Tai

DOI:

https://doi.org/10.54097/fbem.v9i2.9188

Keywords:

Regional brand of agricultural products, Regional culture, Brand identity.

Abstract

Setting up regional brand image with unique regional characteristics is the key point for the development of regional brand of agricultural products.The organic combination of regional culture and regional brand of agricultural products is an effective way to realize brand differentiation and uniqueness. In addition to the basic functional requirements of products, consumers’ aesthetic demands for packaging design are also gradually elevated with the development of the times. Therefore, taking regional cultural elements as the research object, this research points out the existing problems in the construction of regional brand of agricultural products and puts forward the effective strategies of embedding regional cultural marks into the packaging design of agricultural products. It is expected to contribute to the achievement of the innovative integration between regional culture and regional brand of agricultural products, and provide reference for regional brand managers to carry out brand marketing.

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