Cultural Environment Impact on Corporate Management
DOI:
https://doi.org/10.54097/fbem.v9i3.9505Keywords:
Cultural differences, Transnational business, Countermeasures.Abstract
The swift evolution of China's foreign trade, has introduced a multitude of intricate challenges to its external commerce. National policies, societal norms, economic conditions, and cultural factors exert various degrees of influence over a firm's international operations. Notably, cultural disparities emerge as a significant influence on enterprises' cross-border conduct, particularly in the domain of cross-cultural communication. In sum, an examination of cross-cultural disparities in the business context is crucial for the contemporary globalized economy. By acquiring a nuanced understanding of cultural norms and practices, businesses can devise effective strategies for navigating various cultural contexts, preclude misunderstandings and conflicts, enhance communication, and exploit the advantages of cultural diversity. This study aims to examine Starbucks' internationalization as a representative instance. The intention is to unravel the mechanisms by which varying national cultures and cultural types influence internationalization, while also suggesting appropriate adaptive strategies. By doing so, the research aspires to provide a robust foundation for the creation and execution of China's internationalization strategies. The emphasis is placed on rendering pragmatic and implementable insights to facilitate the global expansion efforts of Chinese enterprises.
Downloads
References
Areiza-Padilla J. A. Ethnocentrism at the Coffee Shop Industry: A Study of Starbucks in Developing Countries/ J. A. Areiza-Padilla // Journal of Open Innovation. – 2020. – № 4 (6). – p. 164-178.
Bengtsson A. A. How global brands travel with consumers / A. A. Bengtsson. // International Marketing Review. – 2010. – № 5 (27). – p. 519–540.
Blumentritt R. Towards a Strategy for Knowledge Management / R. Blumentritt. // Technology Analysis & Strategic Management. – 1999. –№ 3 (11). – p. 287–300.
Flamholtz E. Corporate culture, business models, competitive advantage, strategic assets and the bottom line/ E. Flamholtz. // Journal of Human Resource Costing & Accounting. – 2012. –№ 2 (16). – p. 76–94.
Grisham T. Cross‐cultural leadership/ T. Grisham. // International Journal of Managing Projects in Business. – 2008. –№ 3 (1). – p. 439–445.
Hersh G. Cultural Implications of Starbucks Consumption in China: Why do Chinese Have a Latte on their Mind? / G. Hersh // eGrove [Электронный ресурс]. URL: https://egrove.olemiss.edu/hon_thesis/1250/ (01.05.2023).
Kanter R. M.Do Cultural Differences Make a Business Difference? / R. M. Kanter //Journal of Management Development. – 1994. –№ 2 (13). – p. 5–23.
Kassabian A. Would You Like Some World Music with your Latte? Starbucks, Putumayo, and Distributed Tourism/ A. Kassabian // Twentieth-century Music. – 2004. –№ 2 (1). – p. 209–223.
Ling F. Y. Y Encounters between foreigners and Chinese/ F. Y. Y. Ling, // Engineering, Construction and Architectural Management. – 2007. –p.32-28.
Maguire J. S. Not a simple coffee shop: local, global and glocal dimensions of the consumption of Starbucks in China/ J. S. Maguire// Social Identities. – 2013. – № 5 (19). – p. 670–684.
Maier R. V. Knowledge Management Systems/ R. V. Maier // – 2010. – p. 779–790.
McInerney C. R. Knowledge management and the dynamic nature of knowledge./ C. R. McInerney // Journal of the Association for Information Science and Technology. – 2002. – № 12 (53). – p. 1009–1018.
Mehta R. The impact of cultural differences in U.S. business-to-business export marketing channel strategic alliances/ R. Mehta // Industrial Marketing Management. – 2006. – № 2 (35). – p. 156–165.
Müller R. Cultural differences in decision making in project teams / R. Müller // International Journal of Managing Projects in Business. – 2009. – № 1 (2). – p. 70–93.
Roby L. R. An Analysis of Starbucks as a Company and an International Business / L. R. Roby // Scholars Crossing. – URL: https://digitalcommons.liberty.edu/honors/228/. (01.05.2023).
Scholtens B. Cultural Values and International Differences in Business Ethics // B. Scholtens // Journal of Business Ethics. – 2007. – № 3 (75). – p. 273–284.
Shenkar O. Beyond cultural distance: Switching to a friction lens in the study of cultural differences / O. Shenkar // Journal of International Business Studies. – 2012. – № 1 (43). – p. 12–17.
Sirmon D. G. A model of cultural differences and international alliance performance/ D. G. Sirmon // Journal of International Business Studies. – 2004. – № 4 (35). – p. 306–319.
Stephens G. K. Doing business in Mexico: Understanding cultural differences. / G. K. Stephens // Organizational Dynamics. – 1995. – № 1 (24). – p. 39–55.
Talhelm T. Moving chairs in Starbucks: Observational studies find rice-wheat cultural differences in daily life in China / T. Talhelm // Science Advances. – 2018. – № 4 (4).
Thompson C. B. The Starbucks Brandscape and Consumers’ (Anticorporate) Experiences of Glocalization / C. B. Thompson // Journal of Consumer Research. – 2004. – № 3 (31). – p. 631–642.
Venkatraman M. From servicescape to consumptionscape: a photo-elicitation study of Starbucks in the New China / M. Venkatraman, // Journal of International Business Studies. – 2008. – № 6 (39). – p. 1010–1026.
Weldon E. A. Examining cross-cultural differences in conflict management behavior :A strategy for future research / E. A. Weldon // International Journal of Conflict Management. – 1995. – № 4 (6). – p. 387–403.
Whipple T. W. Business ethics judgments: A cross-cultural comparison / T. W Whipple.// Journal of Business Ethics. – 1992. – № 9 (11). – p. 671–678.
Ybema S. Cultivating Cultural Differences in Asymmetric Power Relations/ S. Ybema // International Journal of Cross-Cultural Management. – 2009. – № 3 (9). – p. 339–358.
Barkema, H. G. Where do foreign firms locate in the United States? / H. G,Barkema //Journal of International Business Studies. -1997 -№ 28(1). -p141-161.
Cheng, J. L. Multiple identity negotiations with asymmetric local distance./J. L.Chen //Journal of International Business Studies. -2020. -№51(5). p676-702.
Kim, W. C. Procedural justice, strategic decision making, and the knowledge economy/ W. C.Kim //Strategic Management Journal. - 1993. -№ 14(S2). -p25-42.
Li, J. T. How foreign firms respond to institutional upheavals? / J. T.Li //Journal of International Business Studies. - 2010. -№41(5). -p980-1004.
Verbeke, A. Triple-testing the quality of multinationality–performance research: An internalization theory perspective./A.Verbeke//Journal of International Business Studies. -2009. -№ 40(5). -p1738-1758.
Yamakawa, Y.What drives new ventures to internationalize from emerging to developed economies?/Y .Yamakawa//Entrepreneurship Theory and Practice. -2015. - №39(4). -p981-100.
Warner, M. Culture, religion, and international business./ M,Warner. //Journal of Business and Economics. - 2008. -№ 3(2). -p 105-109.
Zander, L. Leading global teams /L.Zander. //Journal of World Business. -2012. -№ 47(4). -p592-603.
Nancy F. "Starbucks Corporation." Harvard Business School Case. /F Nancy. /Boston, MA: Harvard Business School Publishing - 2001.
Michelli, Joseph A. The Starbucks experience: 5 principles for turning ordinary into extraordinary/ Joseph A.Michelli. //New York: McGraw-Hill Education. - 2007. -p1-10.
Clark, L. "Starbucks: A Case Study in Effective Marketing Strategies."/L.Clark//http://scholarship.sha.cornell.edu/cgi/viewcontent.cgi?article=1002&context=chrpubs-2001 (20.05.2023).
Furrer, O. The relationships between culture and service quality perceptions: Basis for cross‐cultural market segmentation and resource allocation./ O.Furrer // Journal of Service Research - 2007. -№ 9(4). -p 371-389.
Howard Schultz How his values and vision have influenced the company's success/ Schultz Howard//Journal of Service Research. -2003. --№ 5. -p259-261
Reiss, M.Starbucks Product Expansion Strategies./ M.Rei//,Interdisciplinary Journal of Economics and Business Law. -2011. - №7(4). -p38-48.
Li, Y. Impact of Economic Factors on Starbucks./Y.Li// Journal of Service Science and Management. - 2020. -№13(2). -p151-161.
Ghazinoory, S. Internationalization of Starbucks Corporation: Challenges and Threats/ S. Ghazinoory //Journal of International Management Studies. -2008. -№8. -p143-149.
"Starbucks Technology Innovation and Digital Strategy," Starbucks Corporation. //Annual Report. -2019. -p15-17.
J. Kim. Starbucks Mobile Order and Pay: An Analysis of its Impact on Customer Satisfaction and Sales/Kim.J //Journal of Hospitality & Tourism Research. -2019. -№ 3. - p406-425.
J. Yoon .The Future of Technology at Starbucks: A Strategic Analysis/Yoon J // Journal of Global Information Technology Management. -2019. - № 3. -p 168-183.
T. Kim .Starbucks Wayfinding: A Mobile App for In-Store Navigation/Kim. T //Journal of Information Technology Case and Application Research. -2016. - №4. -p 232-247.
Porter. M. E. How Competitive Forces Shape Strategy/ M. E. Porter. //Harvard Business Review. -1979. -№ 2. -p 137-145.
Porter. M. E. The Five Competitive Forces that Shape Strategy/M. E. Porter// Harvard Business Review. -2008. - №1. -p 78-93.
Porter, M. E. What Is Strategy?/M. E. Porter // Harvard Business Review -1996. -№6. -p. 61-78.
L. Rodriguez, Starbucks: A Cross-Cultural Perspective/ Rodriguez L. //Journal of Business Case Studies, - 2016. - № 3. -p133-138.
R. M. Gottschalk Starbucks in China: A Case Study in Cross-Cultural Business Negotiations/Gottschalk. R. M//Journal of Business and Technical Communication. -2015. - №4. -p 463-480.
Downloads
Published
Issue
Section
How to Cite
