XGBoost Analysis based on Consumer Behavior
DOI:
https://doi.org/10.54097/fcis.v5i2.12974Keywords:
XGBoost, Consumer Behavior, Marketing, Business DecisionAbstract
With the rapid development of the Internet and e-commerce, a large amount of consumer data has become available, which allows us to better understand consumer preferences and purchasing trends. XGBoost (Extreme Gradient Boosting) is a powerful machine learning algorithm that performs well when dealing with large data sets and complex features. This article first introduces the basic principles of the XGBoost algorithm, and then discusses in detail how to apply it to consumer behavior analysis. This paper uses real consumer data set, including multi-dimensional information such as customer identification, product identification and customer purchasing behavior. By building the XGBoost model, we are able to identify important features, predict consumer purchase intentions, and provide personalized recommendations. In addition, the performance evaluation and optimization methods of the model are discussed to ensure its accuracy and practicability. Finally, we summarize the main findings of this study, highlighting the potential applications of XGBoost analytics based on consumer behavior in marketing and business decisions. By digging deeper into consumer behavior data, businesses can better meet customer needs, improve sales efficiency, and achieve sustainable competitive advantage, and this research provides strong support for the use of machine learning techniques to optimize market strategies.
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