The Relationship between Social Responsibility and Brand Value of Chinese Food and Beverage Enterprises in the Context of High-Quality Development
DOI:
https://doi.org/10.54097/fcis.v6i2.05Keywords:
Corporate Social Responsibility, Anonymous Beneficiaries, Brand Value, Panel Regression, HeterogeneityAbstract
This article constructs a corporate social responsibility indicator system and conducts regression analysis on the relationship between food and beverage enterprises fulfilling social responsibility and enhancing brand value. Research has found that food and beverage companies have a significant positive impact on brand value enhancement when fulfilling social responsibilities to shareholders, suppliers, and governments; The fulfillment of social responsibility towards employees, creditors, and consumers does not have a significant impact on brand value enhancement; The overall completion of social responsibility by food and beverage enterprises has a significant positive impact on enhancing brand value. Among them, the feedback of employees, creditors, and consumers on the fulfillment of corporate social responsibility is not easy to fully measure, and they belong to anonymous beneficiaries, whose impact on brand value also shows a hidden nature. The social responsibilities undertaken by different types of enterprises vary greatly. Therefore, this article introduces the moderating variable of enterprise type to conduct heterogeneity analysis and verify that enterprise type plays a positive promoting role in the relationship between food and beverage enterprises fulfilling social responsibility and enhancing brand value.
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