Innovative Pathways and Practical Research on the Living Heritage Transmission of Jingdezhen Ceramic Intangible Cultural Heritage (ICH) in the Digital-Intelligent Era

Wenyan Zhao; Xiaowei Zhang; Yang Xiao

doi:10.54097/qtvahd69

Authors

Wenyan Zhao
Xiaowei Zhang
Yang Xiao

DOI:

https://doi.org/10.54097/qtvahd69

Keywords:

Digital-Intelligent Era, Jingdezhen Ceramics, Intangible Cultural Heritage (ICH) Techniques, Living Heritage Transmission, Digitalization, Pathways, Innovation

Abstract

Against the backdrop of the Digital-Intelligent Era, the digital wave not only reshapes the inherent cultural connotations of Jingdezhen ceramic Intangible Cultural Heritage (ICH) as a "living cultural memory" but also endows it with the potential for the development of regenerative cultural resources. The transmission of ICH thus faces unprecedented opportunities and challenges. Jingdezhen ceramic ICH is undergoing a paradigm shift from "static preservation" to "living heritage transmission." As the core carrier of Chinese ceramic culture, Jingdezhen has become the focus of attention for the living transmission of its ceramic ICH techniques in today’s interactive and diversified digital communication environment. By analyzing the artistic transformation and cultural reconstruction mechanisms of Jingdezhen ceramic ICH in the digital context, this study proposes an innovative practical paradigm for living heritage transmission, explores its construction logic and contemporary value, and verifies the promotional effects of pathways such as digital exhibitions, virtual immersive experiences, digital collectibles, and new media/live streaming platforms on the living transmission of ICH through empirical research. This research aims to provide methodological references for the digital transmission of ICH and promote the creative transformation and innovative development of the living transmission of Jingdezhen ceramic ICH techniques.

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