Research on Sports Footwear Brand Image Based on Service Design

Xinping Fu

doi:10.54097/hiaad.v1i3.4153

Authors

Xinping Fu

DOI:

https://doi.org/10.54097/hiaad.v1i3.4153

Keywords:

Service design, Sports shoes, Brand image

Abstract

Brand image is very important to an enterprise. Brand image has a huge impact on customers' consumption behavior, especially in the consumer industry. Brand image affects the sales of goods. Consumers are more inclined to choose companies and products with good brand image. This paper summarizes the current situation of domestic shoe-making enterprises, and systematically analyzes service design and brand image, and puts forward the value of service design in improving the brand image of sports shoes.

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