The Influence and Significance of Contemporary Art Thought on Modernist Design
-- The Influence of Pop Art Style on Modern Graphic Design as an Example
DOI:
https://doi.org/10.54097/hiaad.v3i1.9158Keywords:
Modernist Design, Graphic Design, Pop ArtAbstract
Pop art originated in the 1950s and is an emerging art, breaking with tradition, featuring bright colors, popular materials and distinctive personality. As they grew up, a new generation of young people gradually began to pursue individuality, uniqueness and a different style from the past, and the arrival of Pop style just met this demand. Pop's main audience target is this generation of teenagers. This paper first analyzes the connotation and characteristics of Pop art and its development history, then combines several design cases to explain the relationship with modernist design, and finally discusses the influence and significance of Pop style on modernist design.
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