Localized Cultural and Creative Design based on Metaphorical Techniques

-- A Case Study of Hakka Culture

Authors

  • Jianhong Wang
  • Yuhao Huang
  • Zixuan Li
  • Zhen Yu
  • KarSoon Wong

DOI:

https://doi.org/10.54097/hiaad.v3i1.9358

Keywords:

Metaphorical Technique, Hakka Culture, Locality, Cultural Tradition, Cultural and Creative Design

Abstract

This study conducts an analysis of classic product case studies utilizing the metaphorical technique. It extracts creative methodologies employed in these cases and explores their application in the design of other products, with a specific focus on incorporating the cultural essence of Hakka culture. The metaphorical technique is recognized as a valuable design tool that plays a pivotal role in product redesign. Given the unique and culturally rich nature of Hakka culture, it holds the potential to significantly influence product design. Thus, this research aims to investigate how the metaphorical technique can be effectively employed to integrate the distinctive features of Hakka culture into product design. By summarizing the research findings and contributions, this study examines the value and potential of the metaphorical technique in product redesign. Ultimately, it provides novel perspectives and directions for future research endeavors in related fields.

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References

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Lin,M.H.(2015). Application of characteristic layers of design materials and product relationship similarity. Journal of Art,7 (2), 1-22.

Ye, S.Y., "Metaphor, Metonymy, and Parody in Modern Packaging Design." Education and Literature Materials, 2012 (2), pp. 62-63.

Li, H. C., Wang, X.Y., & Li,W.Y., "Research on Cultural Element-Based Design of Palace Museum Cultural and Creative Products." Packaging Engineering, 2022, 43(2), pp. 325-332.

Wu, P., & Bao, Z.L., "Symbolic Interpretation in Packaging Design." Journal of Zhejiang University of Science and Technology, 2008, 20(4), pp. 297-299.

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Published

31-05-2023

Issue

Section

Articles

How to Cite

Wang, J., Huang, Y., Li, Z., Yu, Z., & Wong, K. (2023). Localized Cultural and Creative Design based on Metaphorical Techniques: -- A Case Study of Hakka Culture. Highlights in Art and Design, 3(1), 87-92. https://doi.org/10.54097/hiaad.v3i1.9358