Research on new energy Marketing innovation

Abstract

On September 22, 2021, the Party Central Committee, with General Secretary Xi as the core, made a major decision to achieve carbon peaking and carbon neutrality, with the following main objectives. By 2025, an economic system of green, low-carbon and cyclic development will take initial shape, laying a solid foundation for achieving carbon peaking and carbon neutrality. By 2030, the comprehensive green transformation of economic and social development has achieved significant results, and the energy utilization efficiency of key energy-consuming industries has reached the international advanced level. By 2060, a green low-carbon cycle development of the economic system and a clean, low-carbon, safe and efficient energy system will be fully established, carbon neutral goals will be successfully achieved, fruitful results will be achieved in the construction of ecological civilization, and a new realm of harmonious coexistence between man and nature will be created. In order to achieve the goal, "on the complete and accurate implementation of the new development concept to do a good job of carbon peak carbon neutral views" clearly mentioned, accelerate the construction of low-carbon transportation system, the promotion of energy-saving low-carbon transport, this advocacy brings opportunities for the development of new energy vehicles, new energy vehicles refers to is the use of non-conventional automotive fuel as a power source, integrated vehicle power control and drive aspects of the Advanced technology, formed with new technology, new structure, advanced technical principles of the vehicle. However, under the role of the market and external environment, although the sales of new energy vehicles are developing in an upward trend, a series of problems exist in them leading to a bottleneck to be broken through. This paper provides an in-depth analysis of this phenomenon and provides innovative points for the development of the new energy vehicle industry from the marketing perspective to promote the development of the new energy vehicle industry.