Analysis of the Application of 3D Special Effects Technology in Modern Advertising


  • Nan Wang
  • Xiaohui Huang



Advertising art, Three-dimensional special effects technology, The visual effect.


Nowadays, three-dimensional special effects technology is an important technical means to realize the production of film and television advertisements, and it has some advantages such as high efficiency, low cost, excellent visual effect, and strong modifiability. Three-dimensional special effects technology is the actual operation of related software to complete the visual effect. The combination of three-dimensional special effects technology and advertising art can express complex information in advertisements in an intuitive way. Only the perfect combination of technology and art can present better works.


Junxie Lei, Form and Reality: Aesthetic Research of Digital Visual Special Effects [D] Master, Chongqing University, 2016.

Tiantian Tong. A brief analysis of the transformation process of advertising communication mode in ancient China [J]. News Research Guide, 2016,7(05):237-238.

Yong Zou, Xiaolin Hu. Research on the application of 3D animation technology in special effects of film and television advertisements [J]. Art and Technology, 2015,28(12):33.



26 July 2022

How to Cite

Wang, N., & Huang, X. (2022). Analysis of the Application of 3D Special Effects Technology in Modern Advertising. International Journal of Education and Humanities, 3(3), 41–43.