Analysis of the Indispensable Elements of Hot Style Short Video Dissemination

Takes TikTok as An Example


  • Qianshuo Su



Hot style short video, TikTok; Creative way of dissemination, Methods of disseminatio.


This paper selects four representative TikTok accounts and uses two research methods of case analysis and content analysis to explore the popular elements used by sample short video. The sample content is interpreted from the two perspectives of creative mode and communication mode. Through the research of this paper, it is found that TikTok burst video content uses similar elements and is good at using the narrative way and private perspective of storytelling to spread.


of Chinese people.

Caas Data. (2021) How to find a new breakthrough for delicate account?

Starrank Data. (2021) Black house of TikTok in June.

Cass Data (2021) How do Kaiyi Zhang’s work from a beauty blogger to a black hourse anchor?.

Feng Bingqi, Zhang Yuyan, Jiang Xushuang. (2018) The Visual Text Information Value Analysis Framework in the Social Symbolic Vision. Symbols & Media, 1: 108-130.



26 July 2022

How to Cite

Su, Q. (2022). Analysis of the Indispensable Elements of Hot Style Short Video Dissemination: Takes TikTok as An Example. International Journal of Education and Humanities, 3(3), 82–85.