Transmitting the Beauty of the City: Local Media and City Image Communication

Shimeng Luo; Tingting Hua; Zixin Wang; Zipeng Jiang; Jun Li

doi:10.54097/ijeh.v10i2.11483

Authors

Shimeng Luo
Tingting Hua
Zixin Wang
Zipeng Jiang
Jun Li

DOI:

https://doi.org/10.54097/ijeh.v10i2.11483

Keywords:

Integrated communication, Urban mainstream media, Urban image building.

Abstract

The image of a city is closely related to its competitiveness and influence. In China, the shaping and dissemination of city image is closely related to urban mainstream media. In the era of new media becoming an important carrier of city image shaping and dissemination, the communication path and communication effect of urban mainstream media have become the focus of this paper.

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References

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