Countermeasures to Optimise the Service Quality of Express Supermarkets in Colleges and Universities

Abstract

With the rapid development of e-commerce, the campus network shopping group is increasing, which puts forward higher requirements for the operation efficiency and service quality of campus express supermarket. This paper aims at the problems existing in the current university express supermarket service, taking University Z campus express supermarket as an example, constructing express supermarket service quality indicators, designing questionnaires, using SPSS to carry out the validity and reliability test, as well as identifying the aspects that need to be improved in terms of service quality, and through the analysis of the causes, and finally putting forward suggestions for the optimisation of service quality.