Research on the Positioning of Color in Hamburg's Corporate Image Design

Abstract

Color belongs to the visual identity in the corporate identity system. In the corporate image design of Hamburg, the application of color visual art is often used to improve the attractiveness of corporate image design, thus affecting consumers' consumption behavior and the key factors and conditional reactions to the company's product sales. Therefore, color is a key component in the construction of corporate identity system. This paper will analyze the current Hamburg corporate image through the linguistic meaning expressed by color symbols, and show the popular trend of Hamburg corporate image in the future and the important elements of corporate information transmission.