Research on Tourism Development Strategies in Guizhou Province in The Post-Epidemic Era
Taking Xi Jiang Qianhu Miao Village as An Example
DOI:
https://doi.org/10.54097/ijeh.v10i2.11646Keywords:
Post-epidemic, Guizhou Province, Xi Jiang Qianhu Miao Village, Research-based learning tourism, Development strategy.Abstract
Starting at the end of 2019, the outbreak of the new crown epidemic in the first half of 2020 has had a severe impact on the global economy. Although under the effective response of the Communist Party and the people's government, China has reduced the infection rate of the new crown to the greatest extent. Furthermore, mortality rates, but the impact of the COVID-19 epidemic on the national economy is still relatively significant. Under the background of the epidemic, China's tourism industry has been hit hard. Based on this, how to vigorously develop the tourism industry after the new crown epidemic is the current research direction of many scholars. The proposed research object of this paper is the Xi Jiang Qianhu Miao Village tourist attraction in Guizhou Province. This paper uses the literature reading method, questionnaire survey method and AHP analysis method to investigate and understand tourists' perception of tourism development in Guizhou Province. The statistical sample of this paper is selected For tourists who come to Xi Jiang Qianhu Miao Village. The questionnaire design is designed to understand tourists' expectations of tourist attractions, their views on the content of Xi Jiang Qianhu Miao Village tourism projects and creative learning tourism projects with research nature, and the related influencing factors are analyzed by AHP analysis method Sort the weights and then propose a targeted improvement strategy for the Xi Jiang Qianhu Miao Village tourist attraction.
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