Visitor-oriented: A Study of the British Museum's Visitor-centred Operations Strategy

Yuxin Ma; Yuke Zhu; Mingyu Chen; Ruoqing Yang

doi:10.54097/ijeh.v11i1.12887

Authors

Yuxin Ma
Yuke Zhu
Mingyu Chen
Ruoqing Yang

DOI:

https://doi.org/10.54097/ijeh.v11i1.12887

Keywords:

Operation strategy, The British Museum, Visitor-centred.

Abstract

Today's era of global commercialization has made visitors the primary recipients of services and patrons of museums. The British Museum has chosen a visitor-centered operation strategy despite the challenges of inadequate financial investment and competitive market pressure. The British Museum has achieved "secondary development" and sustainable development, which is worth learning from, through four operational models: online exhibitions to build brand image, offline services to break even, cultural and creative peripherals to generate sustainable income, and multilateral cooperation among regional clusters.

Downloads

Download data is not yet available.

References

McPherson, Gayle. “Public Memories and Private Tastes: The Shifting Definitions of Museums and Their Visitors in the UK.” Museum Management and Curatorship, vol. 21, no. 1, 2006,pp.44–57., https://doi.org/10.1080/09647770600602101.

Department for Digital, Culture. “The British Museum Annual Report and Accounts 2020 to 2021.” GOV.UK, GOV.UK,10Sept.2021,https://www.gov.uk/government/publications/the-british-museum-annual-report-and-accounts-2020-to-2021.

Hayes, Debi, and Alix Slater. “'Rethinking the Missionary Position' - the Quest for Sustainable Audience Development Strategies.” Managing Leisure, vol. 7, no. 1, 2002, pp. 1–17., https://doi.org/10.1080/13606710110079882.

DCMS. “British Museum Management Agreement.” The British Museum, 15 Oct. 2020, https://www.britishmuseum.org/about-us/governance.

The British Museum. “Towards 2020 the British Museum’s Strategy.” The British Museum, 1 Dec. 2020, https://www.britishmuseum.org/sites/default/files/2019-10/Towards_2020-The_British_Museum_Strategy.pdf.

UNESCO. “Launch of UNESCO Report on Museums around the World in the Face of Covid-19.” UNESCO.org, 27 May 2020, https://www.unesco.org/en/articles/launch-unesco-report-museums-around-world-face-covid-19.

The British Museum(2020). “The British Museum Review 2019–20.” The British Museum , 25 Oct. 2020, https://www.britishmuseum.org/sites/default/files/2020-10/The_British_Museum_Review_2019-20.pdf.

City of London. “Welcome to the City of London Corporation Newsroom.” Culture Mile: A Major Destination for Culture and Creativity in the Heart of the Square Mile, City of London, 21 Oct. 2020, https://news.cityoflondon.gov.uk/culture-mile--a-major-destination-for-culture-and-creativity-in-the-heart-of-the-square-mile/.

LI Danfang, ZHENG Xia. "Rethinking Focus on Museum Websites: Proceedings of the 2019 Beijing Digital Museum Symposium." (2019).

ZHANG Shu. "Under the epidemic, thinking on the construction of the museum's official website." China Heritage News. (2020).

Qin Haolu. Talk about the importance and impact of nighttime opening on museums." Identification and Appreciation of Cultural Relics .23(2019):123.

Liu Zheng. A preliminary study on the volunteer working mechanism of the British Museum." Museum Management. 03(2022):55-61.

Pan Yue. British Museum Cultural and Creative Exploration: How Do World-Class Museums Develop the Cultural and Creative Industry?." PR World .22(2019):23-26.

Zhao Xiyu. Research on the Development and Design of Cultural and Creative Commodities in Museums: A Case Study of the British Museum." Research on Art Education. 13 (2016):61.

SUN Shufang. Discussion on the development of museums in China.Cultural Relics Identification and Appreciation, 05 (2022): 99-101.