The Fusion and Collision of Ethnic Cultural Language and Font Graphic Design

Abstract

Through the market questionnaire survey of Chinese national culture, font graphic design, creative font and other related contents, the survey results show that the strong emotion for our national culture is people's aspiration, and the need for creativity in design has been unanimously recognized; The successful cases of "canned packaging of 56 ethnic groups in Wangzai" and "stamp design of 56 ethnic groups" are analyzed. The results show that it is necessary to inherit national culture and keep pace with the times; At the same time, the relevant literature was collected and studied in detail. Through the different analysis and comparison of the attitudes of scholars and market consumers towards national culture, we tend to draw the conclusion that our national traditional culture is like a gold mine, which is worth mining. The font should be dynamic and meaningful, not pure beautiful but indifferent. Adding the traditional elements of our national culture to the font design is undoubtedly a perfect blend of innovation and inheritance.