Research on International Communication of Chinese Outstanding Culture Based on TikTok

Abstract

Nowadays, the international communication ability of Chinese outstanding culture is very limited, and the diffusion of Chinese culture has been in deficit for a long time. The emergence of TikTok has brought new opportunities for the international spread of outstanding Chinese culture. Tiktok has diversified communication subjects and vivid expression methods. However, due to the dilemma of Western discourse monopoly, malicious ban by overseas countries and rigid communication content, to improve the overseas communication ability of Chinese outstanding culture, it is necessary to improve the quality of communication content, improve the discourse power of international communication of Chinese outstanding culture and build a pattern of cross-cultural exchanges for common development.