Analyze the Communication Strategies of Gaocheng’s “Gong Culture” from the Intercultural Perspective

Abstract

With the development of our society, globalization is an inevitable trend in the development of human history. In China, as socialism with Chinese characteristics has entered a new era, it is more necessary for our new generation of young people to tell a good China story, spread a good Chinese voice, and show a real, three-dimensional, and comprehensive China. In 2020, the products of “Gong Culture” in Gaocheng (a county in Hebei province), including gongmian, gongdeng, and gongjiu are listed in the Hebei Provincial Protection Project. Regional culture is the symbol of a place and the achievement of civilization. This paper analyzes the current status, obstacles in the process and the strategies of Gaocheng’s “Gong Culture” from the intercultural perspective.