The Changing Landscape of Media Communication: An Analysis of the Impact of New Media Marketing on News Consumption and Consumer Behavior
DOI:
https://doi.org/10.54097/ijeh.v11i3.14436Keywords:
New media, Media evolution, Marketing strategies, News consumption, Consumer behavior.Abstract
The rapid ascent of new media platforms has orchestrated significant shifts in the landscape of media communication, precipitating profound alterations in the dissemination of information and the shaping of consumer behaviors. This research endeavor seeks to delve meticulously into the intricate repercussions emanating from new media marketing strategies on the dynamic trends of news consumption and consumer behavior. Employing a comprehensive analysis that spans case studies, surveys, and pertinent literature, we aim to unveil the multifaceted and diverse influence wielded by new media in sculpting the intricacies of the contemporary media panorama.
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