The Discourse Power of The Target Language in External Communication
Take the COVID-19 as an example
DOI:
https://doi.org/10.54097/ijeh.v11i3.14619Keywords:
Voice power, External reporting, Cultural appeal.Abstract
“Telling the story of China well and mastering China's leadership” is related to the establishment of China's international image and the maintenance of its international discourse power. With the continuous enhancement of China's technological and economic strength, frequent foreign exchanges, and increasing international influence, going global has become an inevitable trend. In the process of external communication, the discourse power of the target language plays a leading role in the direction of international public opinion. Only words that are understandable to both parties are more conducive to expressing their own demands and ideas, and promoting China's entry into the international stage.
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