Marketing Strategies of Selected Online Small and Medium-sized Toy Enterprises in Shantou City, Guangdong, China
DOI:
https://doi.org/10.54097/ijeh.v11i3.14938Keywords:
Marketing strategy, Product strategy, Price strategy, Place strategy, Promotion strategy.Abstract
The development of the Internet has promoted the development of e-commerce. More and more people are shopping online, especially with the development of e-commerce, which brings new opportunities and challenges to the marketing of toys in small and medium-sized enterprises. The effective utilization of e-commerce can improve the economic benefit of enterprises. This study, from the perspective of marketing, discusses the application of Guangdong province Shantou Chenghai toy e-commerce. Based on the present situation of the Shantou small and medium-sized toy enterprises, it provides insight into the product characteristics, consumer price expectations, channel selection, promotion participation, and the toy product marketing problem targeted to put forward a marketing strategy optimization scheme. Therefore, small and medium-sized enterprises must study the marketing strategy under the new economic situation and the resulting changes in the marketing mode. This paper aims to actively explore the innovation of the 4P marketing strategy for toys based on the current development of e-commerce.
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