The Impact Mechanism of Mobile Short Video Platforms on The Recognition of Mainstream Ideology Among College Students

Ling Peng; Jingbo Ouyang; Peng Xu

doi:10.54097/nxqa2s27

Authors

Ling Peng
Jingbo Ouyang
Peng Xu

DOI:

https://doi.org/10.54097/nxqa2s27

Keywords:

Mobile short video platform, College students, Mainstream ideology, Identification.

Abstract

This article summarizes research findings on the impact of mobile short video platforms, college students' ideology, ideological education in colleges and universities, and public opinion on college students' mainstream ideology. Scholars believe that the resources of mobile short video platforms are limited, and the use of diversification is positively correlated with mobile cultural participation. Ideology has a neutral meaning, and the concepts of scientific ideology and socialist ideology are proposed. Ideological education in colleges and universities should pay attention to the leading role of educators, and informal educational institutions also play an important role. Mobile short video platforms have become a popular application on the Internet, and content generated by users based on user-generated content allows users to quickly shoot, edit, and share videos. More and more companies use short videos for publicity and promotion. The mainstream ideology of college students pursues personal development and freedom, respects diverse cultures and ideas, pursues social equity and democracy, and has the characteristics of the times such as diversification, globalization, innovation, socialization, and anti-poverty.

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