Research on the Development Model of Ceramic Cultural and Creative Industry in Jingdezhen
DOI:
https://doi.org/10.54097/mdr8ar19Keywords:
Digital economy, cultural and creative industries, ceramics.Abstract
As a representative of the new economy, the cultural and creative industry is one of the most competitive emerging industries in Jingdezhen. However, under the policy background of building Jingdezhen National Ceramic Culture Experimental Zone, Jingdezhen ceramic cultural and creative industry has long-term problems in terms of talents, marketing, channels, scale, brand and other aspects. From the perspective of digital economy, this article puts forward rational suggestions on the above issues, in order to promote the long-term healthy and sustainable development of Jingdezhen's ceramic cultural and creative industry.
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References
Yang Ru, Ge Qiang, Zhu Shimin. Research on the Development Issues and Countermeasures of Jingdezhen Ceramic Cultural and Creative Industry from the Perspective of Digital Economy [J]. Northern Economic and Trade Journal, 2023, (04): 49-51.
Xu Minyan, Lv Huiming. Mechanism and Implementation Path of Cultural Innovation Empowering the Resilience of Jingdezhen Ceramic Industry Chain [J]. Journal of Ceramics, 2024,45 (01): 199-204.
Cheng Zhiying. Research on Innovative Development Strategies for Advanced Ceramic Industry in Jingdezhen [J]. Ceramic Research, 2023,38 (06): 86-88.
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