Analysis of Influencing Factors on the Effect of Cross-border Communication of Chinese Traditional Culture Based on New Media

Abstract

With the continuous advancement of global information integration, traditional cultural exchanges between countries are getting deeper and deeper. And the arrival of the new media era, as well as the rapid development of short videos, has brought a new way for cultural cross-border communication, and more and more people learn about the cultures of different countries through the way of new media. New media has the advantages of wide audience range, strong interactivity and fast transmission speed, so it can make an important contribution to cross-border cultural communication. This paper explores the influencing factors of cross-border communication effect of Chinese traditional culture based on regression analysis, in order to provide a faster and more efficient way for cross-border communication of Chinese traditional culture. It is found that content theme, copy duration, title duration, video duration, release time, and copy language affect the horizontal, vertical, and interactive communication of videos to different degrees. Therefore, in the cross-border communication of traditional culture, short video creators want to get better communication effect, they should control the length of the video release and the length of the title, try to compress the length under the condition of complete content and use short and concise title to attract readers to browse, and secondly, due to the time difference of each country and the difference of the language, they should reasonably arrange the release time and the language of copy according to the fans and the audience, and finally, for the copy writing, they should try to be full of details and write a copy in the best possible way. Finally, the copy should be as detailed as possible, so that the users can have a deeper understanding of the charm of Chinese traditional culture.