Analysis of Influencing Factors on the Effect of Cross-border Communication of Chinese Traditional Culture Based on New Media

Authors

  • Jiayi Li

DOI:

https://doi.org/10.54097/1frvw858

Keywords:

New media; traditional Chinese culture; regression analysis; cultural cross-border communication.

Abstract

With the continuous advancement of global information integration, traditional cultural exchanges between countries are getting deeper and deeper. And the arrival of the new media era, as well as the rapid development of short videos, has brought a new way for cultural cross-border communication, and more and more people learn about the cultures of different countries through the way of new media. New media has the advantages of wide audience range, strong interactivity and fast transmission speed, so it can make an important contribution to cross-border cultural communication. This paper explores the influencing factors of cross-border communication effect of Chinese traditional culture based on regression analysis, in order to provide a faster and more efficient way for cross-border communication of Chinese traditional culture. It is found that content theme, copy duration, title duration, video duration, release time, and copy language affect the horizontal, vertical, and interactive communication of videos to different degrees. Therefore, in the cross-border communication of traditional culture, short video creators want to get better communication effect, they should control the length of the video release and the length of the title, try to compress the length under the condition of complete content and use short and concise title to attract readers to browse, and secondly, due to the time difference of each country and the difference of the language, they should reasonably arrange the release time and the language of copy according to the fans and the audience, and finally, for the copy writing, they should try to be full of details and write a copy in the best possible way. Finally, the copy should be as detailed as possible, so that the users can have a deeper understanding of the charm of Chinese traditional culture.

Downloads

Download data is not yet available.

References

YANG Bi-Qing, LUO Qiu-Ju. Geographic imagination construction of China by overseas audiences in the context of self-media--Taking the audience of YouTube's Li Ziqi short video as an example[J]. Human Geography,2024,39(01):8-16+67.DOI:10.13959/j.issn.1003-2398.2024.01.002.

Quan Xiaoya. Semiotics analysis of Chinese rural food videos under the perspective of cross-cultural communication--Taking the most-liked videos of Li Ziqi and Gucun Lele on Jittery platform as an example [J]. Journalism Research Guide, 2023, 14(23): 22-24.

Fu Huanqin. An analysis of the content characteristics and dissemination strategy of Li Ziqi's short videos[J]. Western Radio and Television,2023,44(10):47-49.

Zhang Xinkan. Reflections on the Path of Chinese Culture Going Out under the Perspective of New Media--Taking Li Ziqi's Short Video as an Example[J]. Journal of Suihua College, 2023, 43(05):113-115.

Lian Yuanyuan. Research on the external communication strategy of short-video self-media--analysis based on YouTube Li Ziqi's video comments[J]. News Culture Construction, 2023 (06): 12-14.

Liang Zhejin. Talking about the strategy of Chinese culture going out--Taking Li Ziqi's video as an example[J]. News Communication,2023(01):25-27.

Song Jialu. Chinese traditional culture under the view of Western rational alienation--Taking Li Ziqi's short video as an example of its popularity overseas[J]. Journal of Heilongjiang Teacher Development Institute,2022,41(11):138-140.

Liu Yajuan. New Direction of Chinese Traditional Culture Communication in the New Media Era--Taking Non-legacy Short Video as an Example[J]. New Chu Culture,2024(01):65-68.DOI:10.20133/j.cnki.CN42-1932/G1.2024.01.021.

Chen Wang Yongqing,Ren Xiaofei. A study on Chinese cultural communication based on Chinese and foreign self-media short videos[J]. Popular Literature and Art,2023(10):60-62.DOI:10.20112/j.cnki.ISSN1007-5828.2023.10.022.

Fu Benjing. Path Choice of Chinese Cultural Communication in the Context of Globalization[J]. Journal of Social Sciences of Harbin Normal University,2023,14(03):144-148.

Downloads

Published

14 March 2024

Issue

Section

Articles

How to Cite

Li, J. (2024). Analysis of Influencing Factors on the Effect of Cross-border Communication of Chinese Traditional Culture Based on New Media. International Journal of Education and Humanities, 13(1), 171-175. https://doi.org/10.54097/1frvw858