Analysis on the Causes of The Dynamic Trend of Posters in The New Media Perspective

Abstract

With the rapid development of digital technology and the internet, new media has gradually become an important channel for information dissemination, significantly impacting people's daily lives. New media technologies are fully integrating into the field of visual communication design, with internet-based communication as its main support. Against this backdrop, traditional technical expertise in poster design is clearly insufficient to meet the complex design requirements of today. The transition from traditional to innovative, static to dynamic, and two-dimensional to multi-dimensional design is imperative. Such transformations pose new challenges and opportunities for traditional poster design. This paper explores the impact of new media on poster design and the characteristics of static and dynamic posters through case studies and literature reviews. The research reveals that the fundamental reason for the shift from static to dynamic posters lies in the immersive experience and diverse information that dynamic posters offer through visual and auditory channels. Additionally, the paper provides corresponding suggestions and reflections for reference.