Research on Online Shopping Demand of Chinese Elderly under the Background of Aging
DOI:
https://doi.org/10.54097/ijeh.v1i1.192Keywords:
Aging, Online shopping demand, Environmental factors, Psychological factorAbstract
Firstly, this paper analyzes the main characteristics of China's elderly consumer market. Secondly, it analyzes the changes of the elderly consumer market from environmental and psychological factors. Thirdly, it analyzes the problems existing in China's online shopping market for the elderly. The study found that there are many problems in China's elderly market, including lack of pertinence of market products, complex operation, chaotic market order, many after-sales problems and so on. Finally, the following countermeasures and suggestions are put forward to promote the healthy development of the elderly consumer market: by expanding the development scope, creating the elderly model of online shopping platform, strengthening supervision and broadening sales channels, we can bring a more comfortable online shopping experience for the elderly group.
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