Research on Cross-cultural Communication Strategies of Self-media in Promoting Chinese Traditional Culture Under the Theory of "Media Is Information"

Authors

  • Yi Wang

DOI:

https://doi.org/10.54097/5kmq1827

Keywords:

Cross-cultural communication; self-media; research strategies.

Abstract

 Under the theoretical framework of "media is information", this article delves into the role of self-media in facilitating the cross-cultural dissemination of traditional Chinese culture. It begins by examining the unique attributes of self-media and its beneficial aspects in the realm of cultural exchange. including personalized communication, strong interactivity, and wide coverage. Furthermore, the article delves into specific strategies of self media in disseminating traditional Chinese culture, such as presenting traditional cultural elements through short videos, live streaming, etc., enhancing audience engagement through the interactive functions of social platforms can be leveraged to enhance the dissemination of traditional Chinese culture across cultures. Additionally, it emphasizes the significance of expanding the reach and impact of communication through cross-media collaboration.

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References

Guo Meihan. Research on Cross cultural Communication Strategies of Short Videos [J]. Jin Gu Wen Chuang, 2023 (17): 124-126.

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Liu Yang. Strategies for Traditional Culture Short Video Communication from the Perspective of Cross cultural Communication [J]. News Research Guide, 2023, 14 (16): 34-36.

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Published

3 April 2024

Issue

Section

Articles

How to Cite

Wang, Y. (2024). Research on Cross-cultural Communication Strategies of Self-media in Promoting Chinese Traditional Culture Under the Theory of "Media Is Information". International Journal of Education and Humanities, 13(2), 80-83. https://doi.org/10.54097/5kmq1827