Exploring the Impact of Smartphone Shopping on Consumer Relationships in Rural China: A Case Study of Village H

Mengyuan Zheng

doi:10.54097/4rz89950

Authors

Mengyuan Zheng

DOI:

https://doi.org/10.54097/4rz89950

Keywords:

Social network, smartphone, rural society.

Abstract

As a consumer software, mobile shopping apps are impacting the traditional rural markets in China, which have been weakening due to the loss of consumer base. This phenomenon has led to the gradual replacement of traditional rural markets by online shopping, eradicating both the consumption and social functions traditionally held by these markets. Efficient, cost-effective, and secure online shopping is gradually replacing the risky rural markets. However, this transition also entails the deconstruction of longstanding "acquaintance customer" relationships between buyers and sellers.

Downloads

Download data is not yet available.

References

He Xuefeng: On the semi-acquaintance society - understanding a perspective of the village committee election (Political Science Research, China 2000), p.61-69 (In Chinese)

Wu Chongqing: Society without subject acquaintances (Open Age, China 2002), p.121-122 (In Chinese)

Huang Junhua: The change of rural communication tools and the deconstruction of rural meaning - Take the current situation of communication in the southeast of Henan Province as an example (News Communication, China 2010), p.65-67 (In Chinese)

G.WilliamSkinner: Marketing and Social Structure in Rural China (Association for Asian Studies, America 1998)

Fei Xiaotong: From the Soil —The Foundations of Chinese Society (SHANGHAI RENMIN CHUBANSHE, China 2006)

Gao Lisha: Everyday life and smart phone practice (Ph.D., Yunnan University, China 2018), p.27.

Zhang Kuo. County, Shanxi Province—Based on the survey of Village A in Zuoyun on the Life of Rural Elderly Study on the Influence of Smart Phone (MS., Northwest A＆F University, China 2020), p.11.

Information on: https://www.stats.gov.cn