Activation and Out of the Circle: The All-Media Communication of Drum Pond Song Non-Heritage Culture in the New Era

Abstract

The "Shashi Drum and Basin Song" has been passed down for thousands of years, and is part of the daily life of the people in Shashi and its neighbouring areas, forming a unique type of music in Shashi, and was recognized as a national intangible cultural heritage in 2006. Nowadays, we have entered the all-media era of media integration and development, how to optimise the communication method of "Shashi Drum Basin Song" through the innovation of communication concept and media technology is a hot topic in the study of non-heritage communication. This essay proposes that introducing the current situation of the dissemination of "Shashi Drum Pond Song" and its resources in the current media environment, pointing out the main problems existing in the dissemination at the present stage, and puting forward the innovation strategy for the dissemination of "Shashi Drum Pond Song" under the background of all-media in an attempt to make "Shashi Drum Pond Song" a new culture in the new era by means of all-media power, and to make it a new culture. It aims to revitalise the culture of "Drum Basin Song" in the new era through the power of all-media, and to break the circle of development.