Analysis of the Internationalization Strategy of Peanut Butter Export Industry

Abstract

Qingdao Food is the mainstream enterprise for exporting peanut butter from China. By analyzing the export situation of peanut butter from Qingdao Food Co., Ltd., analyze the problems and countermeasures of peanut butter export.Founded in 1950, Qingdao Food Co., Ltd. is a leading enterprise in Qingdao's food industry. In the long run, Qingdao Food Co., Ltd.  has developed a large foreign markets with its peanut butter and cookies, but compared with other enterprises of the same type,Qingdao Food Co., Ltd. still has great deficiencies in its foreign export. This paper carries out a series of researches on the international strategy of Qingdao Food Co., Ltd. to further analyze its existing problems, and puts forward solutions or improvement measures on the basis of the researches, in order to a better promote the international trade of Qingdao Foodstuffs and accelerate the development of China's foreign trade in food industry products.