An Exploration of Curriculum Reform in 'E-commerce Theory and Practice' based on Innovation and Practice

Abstract

In the context of the increasingly popular "integration of specialization and entrepreneurship" teaching model, it is worth exploring how to better establish the foundational curriculum for the "E-commerce Theory and Practice"course, strengthen the practice-oriented educational approach, and meet the needs of small and medium-sized enterprises (SMEs) in entrepreneurship and management. This paper carries out a comprehensive exploration from the aspects of teaching content, implementation plan, assessment and evaluation system. By aligning with the characteristics of the discipline, optimizing teaching content, and integrating educational resources, the course aims to use project-based innovation as a key approach to comprehensive curriculum reform. It helps to enhance students' ability to transfer and apply discipline-related knowledge and improves the overall effectiveness of the teaching process.