Cross-media Integration of Film and Television and Cultural Tourism in the Context of Internet Celebrity Cities

Abstract

In 2023, with the hit of the TV series "Long Moon Embers", Bengbu will become popular on the whole network, which will make film and television programs and cultural tourism a cross-media integration for a while. Despite the hot atmosphere of the tourism market, the quality of cultural and tourism products is uneven, and it is difficult to live up to the truth under the banner of culture. This not only affects the consumer experience, but also detrimental to the long-term development of the industry. The TV series is detonated, and Bengbu's own profound historical context and urban heritage are the blessings of cultural tourism development. In the face of the city's "out of the circle", Bengbu City should take advantage of the situation to pursue, dig deep into its own resource endowment, and deeply cultivate cultural resources to build a cultural and tourism city; It is necessary to take the opportunity to transform, improve the business environment and industrial ecology, and stimulate the vitality of the city to achieve sustainable development. Do a good job in service with heart and affection, and continue to stimulate new momentum for the development of the cultural tourism market.